I have had sales people ask me before “Do we do trade shows” or “Do we write content for websites” or “can we do packaging for a manufacturer?” The answer to that is YES and more.
Let me backtrack and tell you who I am: My name is Emily Andros and I’ve been managing graphic designers, illustrators, copy writers, web programmers and all sorts of ad production people for nearly 30 years. I’ve produced every kind of printed and digital job you can imagine and have won several Addy awards for my work (the advertising industry‘s highest award). I’ve also produced hundreds of major trade shows and other events and have managed multimillion dollar ad budgets; I’m also a writer and editor and have written many in-depth business plans, marketing plans and sales training programs. I’ve worked both “in-house” (or in an advertising or marketing department in a company) and “in agency” (a.k.a. in an advertising agency). Either way I help my clients to figure out their advertising strategy (their positioning, their target market, their significant margin of difference, their branding, etc.). Once I have that hashed out, I recommend different advertising tactics to them based on their ad strategy.
I don’t actually DO the design and programming myself but I have a staff of artists and technicians that work for us that can do essentially any type of advertising production work that we need done. If a client asks you why they shouldn’t hire a graphics designer or a programmer themselves, tell them that all production artists & programmers do their best work when they have someone to manage them and to make sure that the work they’re doing does what it’s supposed to do. Your clients need more than just a pretty picture….they need advertising that works and the best way to achieve that is to hire a team of professionals who know how to handle their own areas of expertise.
To fully understand what we do, take a look at the list below to see a sampling of what we can do for your customer:
- Hourly Design & Programming work – we can work either flat rate or hourly and it really depends on what the client’s needs are.
- Copy writing – this is just the writing of text for a brochure or website or a press release, etc.
- Logo, name & tag line development
- Business packages – letterhead (printed & digital), business cards and envelopes
- Press releases and press programs
- Brochures & flyers
- Post cards
- Rack cards
- Tent & folding cards
- Point of purchase displays
- Product packaging
- Websites – design, content, programming & marketing
- Custom web programming
- HTML emails – this is just a “pretty email” instead of a plain text email
- Banner ads
- Portfolio Folders
- Newsletters (digital and printed)
- Printing – we can beat just about anyone’s printing prices so it’s worth it to ask your clients to consider printing their next printing job with us. Let us prove to them that we can do a great job for them. (if they want us to beat their existing pricing, please ask them for a copy of their best quote).
So if a client asks you “can you do new product packaging for us” the answer is yes. If they say “we’re going to a trade show can you recommend someone to help us build a booth?” you can say “we do that!”, If you’re not sure if we do a certain
thing….just say we do because if we don’t normally do it we have associates that DO that we can hire to fill the job for your customer.
To conclude our normal process is to talk to the client and find out what they need, develop a quote for them, get the deposit for the job, produce & deliver the job. Of course that’s very much over simplified but it gives you the gene
ral idea. You can meet with any new client and tell them you will get a quote for them as soon as possible. Make sure you ask them if they have any deadlines that they need to meet.
If you have any questions about this please don’t hesitate to contact me at email@example.com